sarada conaway
MAKEOVER
Friends and Family Sequence 1
2011

To create these transformations, groups work together to design new looks for each other. These group makeovers are part of the larger, ongoing MAKEOVER project. Like the initial MAKEOVER project, these transformations do not focus on beautification. Instead, persons are encouraged to utilize their appearance as a form of communication. And, like the makeovers of individuals, the participants sometimes use the project to communicate unexpected aspects of their personalities.

Unlike the one-on-one experience, these projects benefit from the complexities of group dynamics. A group makeover event is often even more animated than a makeover session for an individual. And, the resulting images require interpretation of how the individuals relate to one another, as well as each individual’s altered experience.

Friends and Family Sequence